L’Oreal is the global leader in the beauty industry with more than 26 brands covering all segments in the beauty market. We talk to Christophe Eymery, L’Oreal’s Head of Digital and Media for Australia and New Zealand, about the role of digital is supporting their ambition of “beauty for all”.
Christophe talks about their focus on driving beauty education and how they utilise key online platforms, Youtube and Facebook to help convey this message. He also talks about how the traditionally B2B company has made the move to selling products direct to consumers through e-boutiques for some of its brands. They’ve started with Lancome, Khiels, Clarisonic, and Giorgio Armani Beauty, more may come but on a case-by-case basis.
Christophe emphasises the need to keep customer expectations front of mind when making decisions about the type of experience to provide, and the importance of influencing both up and down in the business.
He shares how he’s helped the broader organisation feel comfortable with digitally-led change and to see the benefits. He also shares what he thinks makes a true digital leader; patience, dedication, resilience and constant reinvention.
FROM THIS EPISODE
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Christophe Eymery is an MBA graduate from ESCP Paris, AIT Bangkok and Monash University.
Christophe is in charge of all paid and owned Media at L’Oréal ANZ supported by a team of experts across Media, CRM and Customer Experience. He has previously worked with Renault in Australia & New Zealand. After four years, he moved agency side to run the Digital Media Business of ZenithOptimedia in Melbourne, servicing clients such as nab, Honda, Nestle, Victoria Government and University of Melbourne for five years.
With a firm grasp of Digital Marketing, he shifted back to the client side in 2013, returning to his initial roots at L’Oreal and oversee digital development for the Leader in Beauty’s portfolio of 25 brands in Australia and New Zealand.