Medibank are an integrated healthcare company providing private health insurance and health solutions to 3.8 million individuals Australia-wide. We talk to Andrew Palmer, Medibank’s General Manager of Digital, who is no stranger to digital leadership - holding a stellar resumé with experience alongside the likes of Vodafone, Fox Sports and Westpac.
Andrew gives thorough insight into the structure of the digital team at Medibank and stresses the importance of cross-functional teams and synergy across all sectors of an organisation. He also describes the ‘digital front-door’ framework that Medibank uses to define the problem statements and benefits of opportunities - which ultimately allows them to prioritise what actions the business takes.
Laura and Andrew discuss ever-changing nature of the digital landscape, and how it has evolved over the past few years. Andrew takes this opportunity to highlight the importance of speed within today’s market, and how reacting quickly, prototyping and adapting provides more favourable results.
Andrew shares his own personal leadership style, and which particular traits he believes are necessary to stand as a top-tier digital leader. This podcast concludes with Andrew’s prediction of where he believes the role of a digital head will be in the years to come, followed by a brief look at his personal life.