In this episode of Champions of Digital, Mark hosts Nathan McEwan, the CMO and Digital Officer at Stratton Finance. Mark and Nathan discuss digital's influence on the CMO role, gaining trust with the executive team and the death of CX! Get the inside scoop on a unique approach to launching an e-commerce platform for one of Australia’s largest asset finance brokers, and much more.
“Building customer loyalty through strategy, data and certainty… the digital space has all the data points, it gives organisations certainty over investment and has become the innovative lens”
About Nathan
Nathan is a commercially minded marketer and business leader, with a passion for leading and supporting teams to achieve their objectives. He gravitates towards internal and external data to help inform strategy and execution plans. As an energetic leader with a strong bias to action and a passion for businesses with a growth and digital mindset, he enjoys building high performance teams around a set of common goals.
As CMO at Stratton Finance, Nathan leads the marketing, digital product, digital sales and customer service team to deliver customer engagement improvements across acquisition, portfolio management, retention and digital channel development. In recent months he has led a digital transformation that has not only brought customer lifecycle marketing to life, but has also led to a new digital product that has generated $6 million in incremental business.
His previous roles have seen him head up product, marketing and strategy teams for companies such as Australian Unity, Coles Group, Medibank and NAB.