In his 27 years at The Age, Mark Fuller has witnessed its transformation from print to a ‘digital first’ organisation. He has held multiple leadership roles, the most recent of which has been heading up the newspaper’s digital edition. Mark shares with us his insights into the world of digital publishing.
Mark talks about getting the right balance between producing quality journalism versus easy to consume online articles. He finds the online space more customer-driven than print and talks about how The Age uses customer data to optimise their stories in real time. He covers topics such as subscription content, social media, click-bait and the next big technology trend to hit the publishing world.
On a more personal note, Mark also talks about being constantly connected and living in a house with 6 iPads, 8 iPhones and 5 laptops!
“We enacted here at Fairfax...a digital first philosophy, so rather than the content being produced, going into print and then being used online we now aim to publish first in the digital space”