“We’ve had a lot of success in taking sales out of the call centre and into the digital channel. That’s one of the main KPI’s we have... It makes a lot of sense for the business because it opens up avenues - there are people that just want to sign up online, and if you’re not enabling that then you’re losing customers for no particular reason.”
Momentum Energy is one of Australia’s leading energy retailers, owned by Australia’s largest producer of renewable energy - Hydro Tasmania. In this episode of Champions of Digital, we chat with Luke White, the head of digital for Momentum Energy. Luke has been with Momentum for over three years, and since then has developed a high-performing digital team, led the organisation’s digital channel through various major projects, and acted to oversee and rebuild the brand’s digital presence.
In this episode Luke gives particular insight into the crucial importance of the relationship between clients and agencies in the digital landscape. He touches on the various challenges that are faced in the digital media line of work, as well as the rewards that will be reaped if parties are a strong match and work together cohesively. Luke also brings additional substance to the topic, outlining common areas that need to be targeted and fulfilled to ensure a healthy and effective relationship is maintained.
Laura and Luke touch on Luke’s progression throughout his various digital jobs over the years, and the journey that led him to be at Momentum to this day. They then further delve into Luke’s role at Momentum, outlining and discussing his short-term goals as well as the company’s long-term vision.
Further in, the podcast gravitates toward a focus on the future, leading Laura and Luke to ponder future technologies that could disrupt the market, as well as the prospective effects of rising electricity costs.
The podcast ends on an interesting note with an anecdotal discussion regarding the intrusiveness and distractive nature of technology, as well as the importance of limiting one's time spent on our phones.
ABOUT LUKE
A digital leader with experience across client and agency side digital roles, Luke has a background in everything from Telcos to Superannuation.
He has experience with delivering major digital transformation projects whilst executing against aggressive ecommerce performance enhancement targets.
In his current role as the Head of Digital for Momentum Energy Luke is responsible for building and managing digital strategy for an organisation facing significant industry disruption.