In this week’s podcast we fly into the world of aviation retail with Group Head of Digital at Jetstar, Cathryn Arnold. Cathryn explores the ideas of Jetstar existing as a Digital retailer rather than solely an airline, how they (Jetstar) deliver their digital solutions from a team composition perspective and the agile methods being adopted to adapt to rapidly changing industry conditions. This episode is packed full of information, set aside 20 minutes and enjoy!
“That is our aspiration, yes people fly on aeroplanes every day on Jetstar and that’s synonymous with our brand but we sell a lot more than just flights, we sell experiences”